Distribution Schroeder

The hot-button issues in the book industry today surround an increased focus on content and alternative forms of distribution. Publishers are still keeping a watchful eye on the Internet and the fear that it may replace the print-based distribution business in the future. But there appears to be a greater acceptance and realization that “content” is a publisher’s real asset, and that the delivery method means nothing if the content isn’t outstanding. An increased focus on content, book search tools, digital distribution, a declining print readership, increased used-book sales, rising fuel and paper costs, and decreasing bookshelf space in retail superstores are all

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