Social reading and discoverability are not the same thing, but they have something in common: They’re the things everyone is talking about at BookExpo America this week but nobody has solved.

Publishers don’t control engagement. Start off by assuming that social reading means being able to interact with a book through social media or with social features inside the book, and discoverability is the challenge of finding new authors and books. Part of the challenge comes from the fact that many of the parties trying to come up with solutions are startups or retailers rather than the publishers themselves.

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