Ellie Hirschhorn

 Come fall, the glossy book jackets of every new Simon & Schuster hardcover and trade paperback will feature a QR code in an effort to bolster newsletter signups. Scanning a code will send consumers to an author?s mobile page on S&S?s website. There, they are encouraged to sign up for email alerts, browse the author?s other publications and, when available, watch a video interview with the author. It?s designed as a low-budget marketing technique, says Ellie Hirschhorn, executive vice president and chief digital officer at S&S. ?The QR code is a way

Simon & Schuster Digital and Scribner have partnered with CBS News to publish Simon & Schuster's first enhaced e-book, "Nixonland" by Rick Perlstein. The e-book includes 27 historic video segments along with the original book text—ranging from the 1960 Kennedy/Nixon televised debates to Nixon's re-election speech in the midst of Watergate. It retails for $15.99 in the Apple iBookstore and on the Amazon Kindle app for Apple's iPad, iPhone and iPod touch.

San Francisco-based social publishing Web site Scribd Inc. has partnered with major publishers—including Random House, Simon & Schuster, Workman Publishing Co., Berrett-Koehler, Thomas Nelson and Manning Publications—to bring books and other professional works to its community of more than 50 million readers. These publishing partners will upload and share entire novels, sneak-preview chapters and exclusive excerpts from best-selling authors and book series for free on Scribd.com.

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