A year doesn't pass without someone asking me: Is South By SouthWest (SXSW) really worth it?
After five years of SXSW Interactive, my team and I still maintain that it is. While Interactive started as the place we went to glimpse the near and not-so-near future, to expand our thinking, and to consider the possibilities ahead, it has also become the place to get hands-on with the here and now. It is impossible to leave SXSW without being excited, hopeful, and perhaps just a little bit terrified (isn't the unknown always a bit scary?).