Students don't seem to want to buy e-textbooks. So some schools are simply forcing them. While several colleges across the country are pushing electronic textbooks, touting them as more efficient and less cumbersome than regular textbooks, students are reluctant. E-textbooks still account for only 9% of textbook purchases, says Student Monitor, which researches college student behavior. "How excited can you expect to get about an e-textbook?" Student Monitor President Eric Weil says. "It's not a fashion statement, it's not a status symbol…"
Eric Weil
Michael Weinstein is a member of the Publishing Executive Hall of Fame and has 35 years experience in production, manufacturing, content management and change management.
He is currently Production Director for Teachers College Press. Previously, he was Vice President, Global Content and Media Production for Cengage Learning. Prior to that he was Vice President of Production and Manufacturing for Oxford University Press, Pearson/Prentice Hall, Worth Publishers and HarperCollins.
In those capacities, he has been a leader in managing process and content for delivery in as many ways possible.
He is currently Production Director for Teachers College Press. Previously, he was Vice President, Global Content and Media Production for Cengage Learning. Prior to that he was Vice President of Production and Manufacturing for Oxford University Press, Pearson/Prentice Hall, Worth Publishers and HarperCollins.
In those capacities, he has been a leader in managing process and content for delivery in as many ways possible.
As you probably know, The New York Times posted an online discussion
about the cost of college textbooks. They posted short articles by people from various aspects of the issue and allowed for comments by readers.
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