Hachette Book Group has appointed Evan Schnittman to the role of executive vice president, chief marketing and sales officer, with Schnittman leaving Bloomsbury to take up the post in New York. Schnittman, who was managing director, group sales and marketing, print and digital, at Bloomsbury, will have responsibility for the sales and marketing direction for HBG, a division of Hachette Livre. He will also oversee HBG's sales management, marketing communications, advertising and promotions, and the market research and analytics groups. He will start at HBG on 7th May, having worked at Bloomsbury since August 2010.
Keynote speakers for the event are Bill Trippe, vice president and lead analyst from The Gilbane Group, a division of Outsell, Inc. and Evan Schnittman, managing director, group sales and marketing, print and digital at Bloomsbury Publishing Plc. They will focus on how e-books have generated renewed interest in content management.
Enhanced e-books are dead, discoverability is the most important issue facing e-book vendors, while pricing strategies should be measured against other digital content, not physical books.
100,000 Book, Journal Titles Added to CCC’s Annual Academic Copyright License; Complements OUP’s Book and Journal Offerings
The Publishing Business Conference & Expo (PBC) today announced a roster of speakers for the 2010 show, highlighted by top executives from publishing companies including HarperCollins, Oxford University Press, Springer Science + Business Media, Pearson and DailyLit
Registration is now open for Book Business magazine's first-ever Publishing Business Virtual Conference & Expo—Digital Content Day @ Your Desk—which will be held on Thursday, Oct. 29. The virtual show is free to all registrants and will offer a full day of interactive conference programming, including live and on-demand educational sessions and audio and e-chats with industry-leading digital-content experts.