In this Q&A, Firebrand's "Chief Igniter," shares his thoughts on driving ebook sales, the importance of digital marketing, and the future of D2C. For more information download the free white paper, "Demystifying eBooks: How publishers are decreasing the friction of eBook distribution & direct-to-consumer sales."
Fran Toolan
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
Ed Tenthoff, vice president of publishing Technology for Pearson Education; Fran Toolan, president of Quality Solutions; and David LaFauci, vice president and CIO of Courier Corporation, recently discussed the value of planning, information and time-saving initiatives with the editors of BookTech the Magazine. BTM: How would you define supply chain management (i.e., from the perspective of publisher, printer or technical services provider)? Tenthoff: A mutual understanding of requirements versus capabilities that then leads to the ability to maximize efficiencies and minimize conflicting goals. Toolan: From the perspective of a technical services provider, I would define supply chain management as the ability of
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