Frances Coady

The e-book is not going away - and that's not a bad thing for books. 

Ever since the advent of the Kindle, a doomsday cloud has hovered over the world of book publishing, a portent that the rise of the e-book will mean the fall of the print book, and eventually the end of any good literature at all.

Even with recent optimistic forecasts for the future of books, the underlying assumption driving the conversation is still that technology and traditional literary reading are somehow incompatible, different ways of life.

 Two powerful entertainment moguls, Scott Rudin, the film and theater producer, and Barry Diller, the chairman of IAC/InterActiveCorp, are joining together to enter the turbulent world of book publishing.

Mr. Rudin and Frances Coady, a longtime publishing executive, have formed a partnership with Mr. Diller in a new venture called Brightline. It will publish e-books and eventually physical books in a partnership with Atavist, a publisher based in Brooklyn with expertise in producing electronic books and articles.

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