Frank Chambers

Guinness World Records has launched a range of digital offers as part of its plans for 2013, and is is hoping for an uplift in sales and audience reach. Guinness World Records said it had "undergone a revolution; embracing new technology, engaging new audiences and reinventing its brand to bring relevance to a new era". The 2014 edition of the book was released on 13th September and has so far sold more than 50,000 copies through bookshops.

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