Stop selling your books and make more money.
This may sound like an odd notion to a publisher, but you can achieve the most success by not selling your book, but by selling the benefits potential customers will get from your book’s content. In other words, the form in which your content is sold is less important than the content itself—particularly to non-retail buyers (in corporations, associations, etc).
Frank Fochetta, the Vice President and Director of Special Sales and Custom Publishing at Simon and Schuster, agrees.