Gavin O Reilly

Several international print publishers announced plans last week to launch a new system they say will protect the copyright of published material on the Web and guarantee them the ability to control their electronic content. In an orchestrated effort to halt search engines from pulling up their content without permission, the World Association of Newspapers, the European Publishers Council, the International Publishers Association and the European Newspaper Association released a statement promising that a new service would be tested by the end of the year. The service is expected to prevent the unwanted dissemination of their published content by using software tags to alert search

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