Greg Michalson

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

As they try to evolve along with a dynamic marketplace, many book publishers are experimenting and adapting their business models to try to find new formulas for success. Cave Creek, Ariz.-based Unbridled Books is one of those book publishers, who in March launched a subscription book program. For an annual subscription, subscribers can choose to receive six titles for a cost of $100, or three titles for $60. Subscriber perks include one free Unbridled backlist of your choice, 25-percent off all Unbridled Books for the term of the subscription, and a subscribers-only e-newsletter, which is distributed twice a year.

More Blogs