Gurvinder Batra Gurvinder Batra

Move XML to the front-end of workflows, and your publishing organization will reap the maximum benefit when producing, re-purposing or managing content. Organizations are struggling to produce and repurpose increasing volumes of content. Many use XML to deliver content in an expanding variety of formats required for Internet, Web, wireless and other media. A surprising few are employing XML early enough in the production process to reap the full benefits of this powerful technology. Only 5% to 10% of book publishers, for example, use front-end XML workflows today. That means the majority of publishers using XML do so only on the back-end of their production processes. Their

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