While the term "self-publishing" still may carry a stigma for many in the book industry, the ranks of major publishers embracing the concept are on the rise, and Bloomington, Ind.-based Author Solutions Inc. (ASI) is a part of that turning tide.
Publishers looking to cut costs and production time face a wealth of challenges, not the least of which is shaking off old conceptions. Putting the focus on content, rather than on books as manufactured objects, can paradoxically help to uncover new ways to speed up the workflow (or, more accurately, customize the workflow to meet the needs of individual projects), and do so in as cost-effective a manner as possible. Common themes among those who shared with Book Business their cost- and time-saving production tips are planning and adaptability, which depend on effective communication. Despite all the technological advances of recent years (and