One of the most experimental and exciting areas of book publishing right now, especially in the trade market, is direct-to-consumer marketing. It's a topic that has been discussed extensively here on Book Business, but it's worth a deeper dive as all of the Big Five and many mid-size and small publishers have launched experiments in this field. Book Business had the opportunity to hear three forward-thinking leaders from Perseus Books Group, Hachette, and Rodale Books on the topic at our Book Business Live event in March. They offered a variety of strategies to driving greater sales, but the big lesson was that D2C marketing is really about content marketing and relationship building.
On the last day of March, Book Business held its first Executive Summit on Digital Publishing. The objective of the event was to provide publishing leaders proven tactics on restructuring their company for the digital era, harnessing the power of data analytics, and utilizing new bookselling and marketing channels. The inaugural event was well received by attendees.