Henry Ford

Joe Wikert is Publishing President at Our Sunday Visitor (www.osv.com). Before joining OSV Joe was Director of Strategy and Business Development at Olive Software. Prior to Olive Software he was General Manager, Publisher, & Chair of the Tools of Change (TOC) conference at O’Reilly Media, Inc., where he managed each of the editorial groups at O’Reilly as well as the Microsoft Press team and the retail sales organization. Before joining O’Reilly Joe was Vice President and Executive Publisher at John Wiley & Sons, Inc., in their P/T division.

The Quadricycle doesn't get much attention these days. Sure, it has a page in the Wikipedia and lives on at The Henry Ford museum, but that's pretty much the extent of it. When we think of the first commercially successful automobile we think of the Model T, not the Quadricycle.

I'd argue that we're in the midst of our own "Quadricycle" era in the digital content world. We might think we've come a long way with the latest formats and devices but we're still in the very early stages of digital content transformation.

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