Jack Canfield

Matt Steinmetz is the publisher and brand director of Publishing Executive.

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com

In a potentially major gain for the ebook-bundling concept, BitLit today is announcing its first deal with a Big Five publisher. HarperCollins (US) has entered what is being described as a pilot programme with the Vancouver-based BitLit to offer discounted ebook editions of print books that readers already own.

"This is not, obviously, HarperCollins' full list," Peter Hudson, BitLit co-founder, tells The Bookseller's The FutureBook. "This is a limited set of titles and it's going to be rolled out reasonably slowly over time, with new titles coming on board

It is difficult to make a living as an independent publisher if you view yourself as a purveyor of books through bookstores. Typically, when one responds, “I’m an author,” to the question, “What do you do for a living?” the inquiring party usually follows with, “But what do you do to earn money?” However, if you reply, “I’m a publishing professional,” you are usually received with nodding understanding. The difference is as enormous as it is subtle. A publishing professional runs a business, relying on multiple streams of revenue for maximum income.

Relying exclusively on book sales can limit your income. This wall might be reached because of seasonal demand for your content, or your reliance on sales only through bookstores: bricks and clicks. You may have a small target market, inadequate planning or insufficient funds for promotion. The list goes on. But the fact remains that a variety of circumstances can conspire to limit the sale of your books, and subsequently your income.

The secret to publishing a runaway best seller is out, and you won’t need to read a book or watch a DVD to get in on it. “The Secret,” a self-help book by Rhonda Byrne, is perhaps the most controversial chart-topper since Dan Brown’s “The Da Vinci Code.” By now you’ve probably heard its premise—that your own thoughts hold the key to a happy, healthy and successful life. Positive thinking attracts positive results, preaches Byrne and a team of “teachers” featured throughout the book. They call it the law of attraction. Your business didn’t fail because you missed a quota or hired the

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