Jack McBrayer

Barnes & Noble (NYSE:BKS) has unveiled a new ad campaign starring 30 Rock actor Jack McBrayer to push the book chain as a holiday shopping destination with something for everyone, and promote the new Nook GlowLight e-reader.

In an announcement, Barnes & Noble unveiled its "It All Happens At Barnes & Noble" TV ad campaign starring the charismatic and recognizable actor. The ads feature McBrayer shopping at Barnes & Noble for all of the people on his holiday shopping list, showing that at Barnes & Noble shoppers can find something for everyone.

The holiday season is almost here, even if you haven’t gotten that turkey ready just yet. Retailers are showcasing their holiday treats for customers and Barnes & Noble is getting them on board with a new commercial. The commercial features actor Jack McBrayer (best known for his role on 30 Rock), going around a B&N [...]

The post Barnes & Noble gets customers ready for holiday season appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.

More Blogs