Jack Welch

HarperCollins new Digital Media Cafe (harpercollins.iamplify.com) opened for business earlier this week. The new online venture charges for subscription and on-demand audio and video downloads featuring interviews and behind-the-scenes snippets of the publishing houses’ top talents. The distribution platform tools for the venture were created by iAmplify, a two-year-old publisher of digital media, who began working with Harper earlier this year. iAmplify Cofounder Jack Hidary spoke with Book Business EXTRA! about the new venture for offering premium downloads that allow publishers to go ‘beyond the book.’ Hidary said he believes this enterprise demonstrates a more sustainable business model for the book industry.

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