Jane McGonigal

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

Gamifying ebooks has been bandied about the book industry plenty without much to show for it. Some cite the success of interactive children's books that are helping children learn to read faster than ever before. But others question whether a book that is adopting game-like qualities is still a book. And further, many publishers doubt they should be investing time and money in essentially becoming game developers -- a foreign and expensive pursuit.

More Blogs