Jane Tappuni

 Publisher–generated online communities, such as HarperCollins’ InkPop, Gollancz’s SF Gateway and Hachette’s Pick a Poppy, are set to almost double over the next two years, according to research by Bowker which was unveiled at yesterday’s “The Campaign Revolution: New Models for Reaching Reader Communities” seminar.

The report, presented by Jane Tappuni, business development director at Publishing Technology, showed that two-thirds of UK and US publishers already host reader communities, and that figure is set to rise to more than 90% over the next two years.