Jeff Abraham

Where is the book industry going, what will my workplace and career opportunities be like, what do I need to know to keep up with the times? Or, in a more cosmic vein, what does the future hold?

In an effort to answer these questions, publishers have settled each year into a series of industry meetings of general interest. Each has a unique theme, as noted below. They make the effort to bring together a cross section of publishers, associations, service providers and media professionals to connect with audiences ranging from first-time aspirants to seasoned managers and executives in every channel and of every level of responsibility.

Following is my own overview of the events with which I have become familiar through the years. I would say that a judicious choice of BEA or ALA and any one of the others whose focus comes closest to your own would provide a more than satisfying menu. If I had to attend only one: (a) I would pick BEA or ALA if my interest was in authors, reading, content and publishing as an enterprise, and (b) if my primary concerns were business development and operating management, I would choose any of the others from whose quality of attendee profiles and lists of presenters, speakers, sponsors and exhibitors I would expect to learn the most.

If distribution means getting books into the hands of sellers, circulators or readers, then a true profile of the distribution business would cast a wide net, beginning at the binding line and continuing through to the ‘long tail’ of online portals, used bookstores and curbside pushcarts. However, if distribution, from the publisher’s view, means getting books to generate sales revenue, we can overlook all of the aftermarket, recirculation and reselling channels and focus solely on reaching stores, libraries, online and catalog warehouses and—increasingly, thanks to the Internet—direct marketing from the publisher to the consumer. In the article “Deconstructing Distribution,” in Book Business’

For some, 2004 wasn't exactly easy on the blood pressure. For others, some gains planted seeds of optimism for 2005. Meanwhile, new business models are emerging incorporating print-on-demand. New technologies are being sought out to streamline workflow and cut costs. Cross-media publishing is starting to feel somewhat like the Gold Rush. Paper prices are rising, and demand in some grades could get tight this year. And that's just the beginning. The industry is also amidst a historic transition to a 13-digit ISBN number. E-books and handheld mobile devices are crossing the schoolyard and taking a seat in the classroom. Radio technology

It's been more than a decade since the first mass of commercial Web sites were launched and far longer since people began predicting the extinction of print. In March 1999, Princeton University history professor Robert Darnton wrote an article in the New York Review of Books that read: Marshall McLuhan's future has not happened. The Web, yes; global immersion in television, certainly; media and messages everywhere, of course. But the electronic age did not drive the printed word into extinction, as McLuhan prophesied in 1962. McLuhan, an English professor, media analyst and book author, predicted the demise of the printed word 43 years