Jeffrey Burg Jeffrey Burg

Whether through unique substrates, sizes, shapes, or finishing processes such as foil stamping or embossing, publishers need to create distinctive covers that stand out in a competitive marketplace. Today's book buyers, including those in the educational market, see unique effects as the norm, not the exception. Book covers need to be remarkable enough for customers to pay attention. But buyers don't want to pay more to get more. With trade book buyers pinching pennies, and school districts cutting budgets, publishers must deliver these dazzling cover looks for less cost and effort. Publishers are forced to find inexpensive ways to produce unmatched effects. Several innovative printing options, such

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