Joe Pulizzi

Content Marketing Institute (producer of the celebrated Content Marketing World conference), Target Marketing and Publishing Executive magazines are proud to announce that PR Newswire has signed on as the Gold Sponsor of their exclusive one-day eventóContent Marketing World NYC.

The day-long workshop event will focus on strategies for creating exceptional content to engage audiences and promote business growth. Leading the workshop are premiere content marketing experts Joe Pulizzi (founder of Content Marketing Institute) and Robert Rose (founder of Big Blue Moose).

Content Marketing Institute (producer of the celebrated Content Marketing World conference) has partnered with Target Marketing and Publishing Executive magazines to produce an all-new, exclusive one-day event—Content Marketing World NYC.

The day-long workshop event will focus on strategies for creating exceptional content to engage audiences and promote business growth. Leading the workshop are premiere content marketing experts Joe Pulizzi (founder of Content Marketing Institute) and Robert Rose (founder of Big Blue Moose). They’ll focus on topics like story generating, developing pillars of content, story mapping, and content marketing campaign execution.

“Search drives sales,” said Google’s Gavin Bishop at a much-anticipated Monday afternoon session at the two-day Digital Book World Discoverability and Marketing conference at New York’s Metropolitan Pavilion. Bishop delivered results from a study the search giant did of 250 New York Times bestselling titles from 2010-2012, analyzing 130,000 search queries on said titles across laptops, smart phones and tablets.

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