John Carbone

Consumer spending on books will reach $44 billion by 2008, and publishers will be serving up a menu of more than 2.3 billion books from which readers can choose, predicts a recent study by the Book Industry Study Group, a nonprofit industry organization. With so many titles vying for a piece of the pie, each book's cover becomes increasingly important to catch the book-buyer's eye, despite the old caveat about judging a book by its cover. But does pomp and circumstance help sell books? Beauty Is Only Cover Deep, But It's The Cover That Buyers See Many in the industry agree that a

For publishers that want to roll out new titles with thunder, fronting them with a heavy metal paper could be the answer. Used primarily to manufacture jackets and paperback bookcovers, metallized papers possess characteristics that more readily attract customer attention in the bookstore. Metallized paper is often specified by the publisher in order to create a dramatic, livelier affect. "We use it occasionally on a lot of sci-fi type books," says John Carbone, chief operating officer of Phoenix Color ( "Word Publishing, a religious group, also uses it quite a bit to enhance its crosses." Carbone says publishers may also choose the metal

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