John Mutter

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

Ever since the Book Industry Study Group (BISG) hit upon the theme of “Making Information Pay” for its annual spring event several years ago, it has been filling the room with industry analysts and marketing and business development executives eager for new insights into the mysteries of our industry’s operation, well-being and future. The attendees are generally more interested, I think, in road signs pointing to where we’re going than in measures of where we are—more acutely aware that, in some ways, the information camera may not focus as well on today’s industry snapshots. Useful and reliable industry information always has been hard to

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