Selma Wilson, the new president of Nashville, Tenn.-based religious publisher B&H Publishing Group, recently delivered an assessment of her first 90 days in her role, addressing B&H team members during a Jan. 28 divisional meeting. B&H—a division of LifeWay Christian Resources—produces Bibles, including Spanish-language Bibles, reference books, trade books, academic books and church supplies.
The good news is that book marketing professionals have more channels through which to promote their titles than ever. But with so many choices and decisions to be made, crafting an effective, far-reaching multichannel marketing campaign is more confusing than ever. Book Business spoke with several book marketing gurus to get their takes on what makes a multichannel marketing campaign work. 1. Take advantage of all available marketing channels. Noreen Henson, marketing manager for Demos Medical Publishing, says her biggest difficulty today is “the electronic revolution in information delivery”—and her constant challenge is to ensure Demos’ campaigns take advantage of this evolution. Among
Children’s books may be about finding the kid in all of us, but everyone in the children’s publishing business agrees that they have to grow up when it comes to taking advantage of profitable opportunities. The Internet is clearly not going away, yet with the need to protect children from cyberspace predators, publishers have to go through parents to get through to their young audiences. Once you reach them, however, it can’t hurt to be as multidimensional as possible. Jason Wells, publicity and marketing director for New York-based Harry N. Abrams Inc., says kids are looking for books that are not just self-contained