John Wheeler

The transformations that have taken place in the publishing industry over the past decade, let alone the past year or two, and the impact those changes are having on publishing companies worldwide are nearly impossible to summarize. A comment reported in Book Business magazine five years ago from Will Pesce- then-President and CEO of John Wiley & Sons-demonstrates the effects of what many analysts have called "the perfect storm" plaguing the industry: "Over the past five years, we have introduced more new business models than we had in the previous 193 years, in part because we are no longer limited by the physicality of books or journals."

Today, publishers need a unified content strategy in order to prepare their content for multichannel delivery. But, what may work for one publisher, may not be the right strategy for another. The crucial point for publishers today is to structure their content in a way to create multichannel outputs and re-use where printed books and eBooks represent only two possible delivery channels.

In this webinar, we will discuss:
- The benefits and pitfalls of each print and digital strategy
- Which strategy would potentially maximize my content?
- How do I maximize the workflows on the print and digital side to maximize my content's potential?
- Does it make financial and strategic sense to partner with a company using each strategy?

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Content is king, they say. But without a means to efficiently reach the end user, content will not thrive. In this webinar, learn effective ways to translate content into the appropriate formats, and how to determine which formats best suit your content.

While only the most severe of futurists predict print's total demise, most publishers have accepted that digital products need to be a slice of their revenue mix, and a growing slice at that.

Yet it's one thing to recognize that change must happen; it's quite another to enact that change, especially when you can't exactly hit pause on your business while you reconfigure your workflow, to say nothing of tackling that massive backlist.

That's why many publishers are turning to the wide world of service providers who make it their business to help publishers solve digital content and digital transition issues.

Nine experts weigh in on scholarly publishing and ebooks:

Suzanne BeDell, managing director, Science and Technology Books, Elsevier:

When we talk about e-books we mean books to be read on devices and e-readers, which all our books are, in all e-book formats. One third of our e-book sales last year came through Amazon but access on the iPad is increasing. Our e-books are also available through the B&N platform on the Nook device and through Google Books too. It requires considerable work and investment to manage and support the different feeds…

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