Much of the change we are living through in publishing is plain as day to see. The shift from print to digital, like the shift from stores to online purchasing, is evident to all of us, inside the industry and out.
But there’s another aspect of the change that is not nearly as visible and that’s around systems and workflows. Publishing, even in the pre-digital age, was a systems-driven business.
Publishers are indeed facing seemingly insurmountable obstacles to remain profitable in financially unstable times. Added pressures of evolving technology both hinder and help growth. Recently, VISTA International unveiled the results of several years of intensive studies on traditional publishing operations. VISTA Internationaldoesn't simply challenge publishers to "harness new skills to market new products through new channels," in the study, it offers seven essential strategies for ensuring success. No. 1 Information. Many publishers suffer from inefficient and insufficient exchange of information across department boundaries. Even though numerous disciplines within the corporation require access to common information, often that information is created and recreated numerous