Scholastic (SCHL), the global children's publishing, education and media company, announced today that Jenny Frost has joined the company as Senior Vice President, E-Publisher and E-Book Strategy for the company's E-Commerce Group. Ms. Frost will be responsible for selecting, presenting and marketing digital product which will be sold to teacher and parent customers who access e-books from Scholastic and other publishers through Scholastic's e-commerce vehicles including Storia™, the company's e-reading application.
[PRESS RELEASE] For every Bookprint created at online community,youarewhatyouread.com, Scholastic Book Clubs will donate a new book to a child in need (up to one million books). Books will be distributed through the national school readiness initiative Reach Out and Read. What's a "Bookprint"? The five books
Scholastic has entered into a partnership with independent publisher Sourcebooks, which will soon offer its children's titles through Scholastic's distribution channels, including a new e-reading app.
Scholastic Book Clubs has launched a monthly bestsellers list, which will feature the most popular books selected by children ages five to 14 nationwide. According to Scholastic, the list was "designed to inform parents, teachers, librarians, booksellers and book lovers about which children's books are most popular with kids."
Children's book publisher Scholastic has released a list of "10 Trends in Children’s Books from 2010." The list was compiled by Scholastic editors, "including children’s literature experts from Scholastic Book Clubs and Scholastic Book Fairs, divisions of Scholastic that distribute books from all publishers through schools nationwide," according to the company.
Former Barnes & Noble executive Thomas P. Burke has joined Scholastic Corp. as senior vice president, e-commerce. In his new role, Burke will be responsible for the strategic direction and growth of Scholastic’s e-commerce operation on Scholastic.com, according to a company press release.