Julian Thomas

Launching the exclusive e-book store of the biggest-selling book series of all time was no mean feat.

J.K. Rowling’s Pottermore, the exclusive retailer of the Harry Potter e-books and digital audiobooks, needed an e-commerce platform that could stand up to the challenge.

After reviewing the options, Pottermore chose Intershop’s Enfinity E-Commerce platform to power the launch of its exclusive Pottermore Shop.

So publishing's 'Beatles moment' has finally arrived. All seven of J K Rowling's phenomenally successful Harry Potter books can finally be bought in e-book format, the first three priced at £4.99, the second four at £6.99. Chief technology officer Julian Thomas described it to me as "one of the biggest e-book retailing events in history".

The launch is slightly ahead of what was expected after the roll-out was originally delayed from last October. So what do we know?

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