The implementation of Common Core State Standards in school districts and the looming new assessments associated with the standards and the obsolescence of many of the textbooks currently used in classrooms are combining to fuel demand for new curriculum materials in 2013, according to the 2012 National Textbook Adoption Scorecard and 2013 Outlook, the new strategic education market report from Simba Information.
Kathy Mickey
Heather Fletcher is senior content editor with Target Marketing.
STAMFORD, CT--(Marketwire - Jul 9, 2012) - Awaiting the implementation of Common Core State Standards and a turnaround in the economy, the PreK-12 publishing market is in a transitory period: experiencing strong growth in digital courseware while other key segments hold steady, decline or prepare to evolve. According to a recent report by publishing forecast firm Simba Information, the PreK-12 market will post a strong compound annual growth rate of 8.8% through 2015 for digital courseware, while textbooks prepare for a major shift.
Broad based opportunities are unfolding from the U.S. federal stimulus program School Improvement Grants. Market research firm Simba Information finds in its latest report that PreK-12 publishers are teaming up with program implementation partners.
(Press Release) STAMFORD, CT, Marketwire—E-textbooks are finding their legs in the college market, growing at an estimated compound annual growth rate of nearly 49% through 2013, when they will account for more than 11% of textbook sales, according to the newly released "E-Textbooks in Higher Education" report from media industry forecast and analysis firm Simba Information.
Who hasn’t tried the excuse, “My dog ate my homework,” on a teacher? Success with that excuse now is nearly impossible, according to experts in educational book publishing. So much of what teachers currently do involves digital materials and tools that, short of a network failure or computer glitch, a student would be hard-pressed to come up with a similar excuse.
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