"Know your audience" is a common maxim among writers, one that pushes them to deliver the most useful or entertaining content they can for their readers. Yet knowing one's audience in a precise way has been a difficulty for book publishers up until fairly recently. Except
Kaushik Sampath
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
Last week when I attended the London Book Fair, I sought out sessions that spoke to the technological shifts affecting the industry. Some of best content came from The Digital Hub sessions at the Tech Theater. Ostensibly paid-to-play sessions, they were short but sweet bursts of knowledge that beat out some of the more trudging sessions elsewhere.
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