Kaushik Sampath

Denis Wilson is the content director for Book Business and Publishing Executive as well as the FUSE Media and FUSE Digital Marketing summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

"Know your audience" is a common maxim among writers, one that pushes them to deliver the most useful or entertaining content they can for their readers. Yet knowing one's audience in a precise way has been a difficulty for book publishers up until fairly recently. Except

Last week when I attended the London Book Fair, I sought out sessions that spoke to the technological shifts affecting the industry. Some of best content came from The Digital Hub sessions at the Tech Theater. Ostensibly paid-to-play sessions, they were short but sweet bursts of knowledge that beat out some of the more trudging sessions elsewhere.

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