While active with other forms of social media, I never really "got" FourSquare. When a friend told me about how businesses are involved, I became more intrigued.
Last summer, a book retailer on the Lower East Side of Manhattan produced a window display to promote Weekend Utopia, written by noted architectural columnist Alastair Gordon. It was a stunning display—dozens of copies produced a sea of sepia, orange and pastel blue. "How inviting," I thought. This beautifully stylized book by Princeton Architectural Press was not only an instantly successful seller, but laid the foundation for a modernist architectural renaissance. How did this happen? Was it due to the appearance of the book? Not entirely. Gordon credits the initial success of the book, in part, to the creation of