This is the perfect idea for someone who likes to pretend that they read. I feel like I'm watching a murder.
With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.
Compared to other entertainment industries, such as music, book publishing has been slow to adapt for mobile and publishers are still testing many marketing efforts. Although all sectors of book publishing have undoubtedly been changed by digital, children’s book publishing has been particularly strong to jump into mobile because of content that naturally fits in with interactive platforms.
HarperCollins Publishers has announced plans to launch a viral mobile initiative using 2-D barcodes, a new technology that links the print world to mobile. The codes, located on the back of book jackets and on marketing materials, will connect to a mobile site, with exclusive content about the authors and book.