Lisa Clark

In the movie To Kill a Mockingbird, the soft, slow-rolling tones of the narrator's voice takes us back to 1930's Maycomb, AL, where time was slow and "there was nothing to buy and no money to buy it with." The rough accent of the narrator in Goodfellas places us quickly in the brutal milieu of the mob, where we watch the narrator climb his way up the family business ladder. The ideal typeface for a book is like the perfect narrator for a film: It draws the audience in and helps set the tone and style. "Every typeface has a personality," says Lisa Clark,

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