Lorraine Shanley

We're pounding the hard concrete floors of the Javits Center today — it's day 1 of our Book Expo coverage, as we juggle sessions at two compelling events packed with content: IDPF Digital Book 2013 and Publishers Launch. My colleague Lynn Rosen and I have each gathered snippets of wisdom to share with our readers from presentations we have heard today.

This morning at the International Digital Publishing Forum's Digital Book 2013 Plenary Session, Laura Hazard Owen of paidContent.org interviewed Chantal Restivo-Alessi Chief Digital Officer of HarperCollins in a session titled: Digital Publishing In Transition: Steering a Course in the Middle of A Storm. Restivo-Alessi, who comes to publishing from the music business, noted some differences between the two industries, notably how music is more about selling individual songs rather than albums (not as much of a concern in book publishing). She noted great areas of opportunity in catalog reinvigoration through price promotions, but saw bigger gains to be made in product innovation, both with apps and with enhanced books.

On his “Publishing 2020” blog, Joe Wikert, general manager of O’Reilly Media’s Technology Exchange Division, mused recently about the long-term viability of the closely watched deal between Borders and HarperStudio, whereby the bookstore chain will purchase HarperStudio titles at a 10-percent to 15-percent discount in exchange for accepting a no-returns agreement. As a result, Wikert wrote, Borders will probably be less aggressive with initial buys and could find itself out of stock in the face of a hit—not a good situation for either party. On the other hand, having to sell all of the books it purchases most likely means Borders will more aggressively market HarperStudio titles—just the sort of incentive lacking in the current system.

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