Marcelo Rubens Paiva

An eReader lets travelers bring thousands of books with them on their journeys, but what if each of those stories was customized to wherever they happened to be at the moment?

That's the idea behind the Trip Book from a Brazilian loyalty program called Smiles that uses GPS to automatically change the location and landmarks in a story to wherever the reader is located.

Created by ad agency FCB Brazil to help celebrate the loyalty program's anniversary, the enhanced eReader features an interactive story written by author Marcelo Rubens Paiva specifically for the device.

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