Mark Moskowitz

In a series of ads around its new pint-sized iPad, CNET reports that Apple is driving home the idea that the $329 device is a quite capable e-reader. 

Quoth the blog post: "With a piano jauntily playing in the background, the first spot displays a Mini and a full-sized iPad side-by-side as someone taps and swipes through iBooks to scour the bookshelves, open various books, and page through one of the books."

Another ad plays up its utility as a photo browser. —Brian Howard

As is often the case with Apple products, feelings towards the new iPad mini were mixed following the Cupertino company’s special event in San Jose on Tuesday. Many were wowed by its good looks and tiny form factor, which still manages to run regular iPad apps just fine. While others were confused over its $329 price tag.

We had expected Apple to price the iPad mini along the same lines as cheap Android tablets, such as the Google Nexus 7 and the Amazon Kindle Fire, which sell for $200.

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