When Penguin and Random House joined forces last year, the publishers brought together 10,000 jobs, 250 independent imprints, and $3.7 billion in annual revenues. The merged publisher left vague how it would handle combining two very distinct logos with long-running literary traditions.
The solution announced on Tuesday is an elegant, inclusive, and understated two-part branding system. Rather than choosing either a previous logo or trying to come up with something new, Penguin Random House will exist as a wordmark spelling out the company's name-think Coca-Cola (KO) or GE (GE)
