Michael McGinnis

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

“This is the book cover of today,” said Michael McGinnis, senior vice president of publishing services at HarperCollins, as he held aloft an ereader at the 2014 RSuite User Conference. “More importantly,” he added, “This is the storefront of today.”

McGinnis perfectly encapsulated, in front of an audience of publishers and RSuite CMS users, the challenge the book industry faces today. In a world of digital content—invisible to all but the reader of that content—how are books found? And what do publishers need to do to ensure that discovery?

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