Michel Kripalani

Joe Keenan is the executive editor of Total Retail.

Digital, interactive book apps are booming, especially in the children's space, making this an exciting time to be an app publisher.

For Oceanhouse Media (OM), a publisher of apps for the iPhone, iPad and iPod Touch, licensing relationships with Dr. Seuss Enterprises, Hay House Publishers and Chronicle Books have helped it to become a player in the children's book space. With the company's recent announcement that the children's classic “ Green Eggs and Ham” was now available for purchase at the App Store, Oceanhouse Media reached a milestone: 100 apps published. After just one week of release, the “Green Eggs and Ham” e-book app achieved its own milestone—it reached the No. 1 position on the App Store book charts for both the iPad and the iPhone. Not bad for a company that's only been around for a little over a year-and-a-half.

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