Mitch Lipka

Before anyone could buy a Kindle Fire, Amazon's tablet benefited from a certain degree of magical thinking. People--or at least tech pundits--were searching for the first irresistable non-iPad tablet. They wanted to see one that deserved to be a big hit. So many hit a mental fast-forward button and assumed that the Kindle Fire would be that tablet. Amazon's Kindle Fire. (Credit: Amazon.com) But the Fire's honeymoon ended the moment it hit the market. Many of the initial reviews weren't raves. And now the New York Times has published a story about the Fire by David Streitfeld that dares