This year's IDPF Digital Book Conference theme marks a significant shift in book publishing strategy. "Put the reader first," was a phrase mentioned throughout the day's sessions, urging attendees give their consumers greater agency and in a sense catch up to other entertainment industries that are already empowering their audience. By utilizing digital content channels, publishers can interact with readers more easily than ever before and measure that interaction. This shift is steadily gaining momentum in the industry and leading publishers, including HarperCollins and Simon & Schuster, shared strategies and technology they have employed to understand who their audiences are and how to get them reading.
Sitting down? Good: There are more than 7,800 exhibitors from close to 100 countries listed for the 2013 Frankfurt Book Fair (October 9-13), the world’s largest publishing trade show, and the one that doubles as a showcase for the financial capital of Europe’s railway service. You'll want to sit down and rest your feet before heading to Frankfurt to try to cover the show!
In a sign that major book publishers are now recognizing the potential of the digital self-publishing industry, Penguin Group (USA) on Wednesday is launching a service to help writers publish their own books.
As the self-publishing phenomenon has grown and matured, traditional book publishers have passed through something like the five stages of grief.