Nancy Krulik

The rise of niche marketing in the book world has led to a new appreciation of the power of audiences to drive interest in featured authors, titles and subject areas. Publishers are discovering a variety of ways to create communities, whether by building on time-tested marketing strategies or crafting innovative online features to encourage participation and create buzz. This feature shares tips from several experts on developing audience-building strategies that work. TIPS FROM ... Linda Leonard, Director, New Media, Random House Children’s Books Random House Children’s Books recently relaunched Teens@Random (www.RandomHouse.com/Teens), a Web site for fans of young-adult literature that makes extensive use of