Nathan D. Zasler

Noreen Henson’s career path took a stop at Demos Medical Publishing three years ago after stints in television ad sales and with a few ad agencies. Demos has an extensive and successful line of references in neurology and rehabilitation medicine and is now expanding into the spine medicine and oncology professional markets. Its sales, Henson says, continue to increase steadily, and the New York City-based company—now in its 20th year—is finding new and improved channels to market its products. Henson, Demos’ marketing manager, talked with Book Business about the challenges and changes she has endured during her time in medical publishing, as well as