Neal Goff

Heather Fletcher is senior content editor with Target Marketing.

Book Business spent the last two days soaking up the publishing wisdom on display at the Digital Book World conference at the Hilton New York.

You can check out twitter, @bookbusinessmag, for the full play by play. Below are some highlights.

-Following the Children's Content in Context breakout session on Wednesday, we got to exchange a few quick words about our mutual love of the Android platform with none other than LeVar Burton, who was at the session to support Reading Rainbow CEO Asra Rasheed. "I'm a nerd," explaind Burton during the session with regard to his affinity for the Google mobile OS.

Many digital marketers like to think of themselves as reinventing the wheel—when it comes to selling directly to consumers, old-school marketers couldn't possibly have anything to teach them. That was the impression he recently got from one 20-something-year-old marketer, said Neal Goff, president of New York City-based consulting firm Egremont Associates, on Tuesday afternoon during his session at the 2011 Publishing Business Conference & Expo in New York City.

More Blogs