Nielsen

Heather Fletcher is senior content editor with Target Marketing.

About a week and a half ago I reported on and expressed doubt about a new estimate from Nielsen Pubtrack which said that 6% fewer ebooks were sold in the US in 2014. At that time I had no evidence to prove that the Pubtrack numbers were off, but since then I have been digging into the background.

Today I can report that the Pubtrack estimate of 223 million ebooks sold in the US in 2014 was not just bad, it was completely erroneous.

The UK publishing industry appears to be in rude (or at least, moderately insulting) good health, according to figures from the Nielsen conference BookInsights, quoted in Publishing Perspectives and The Bookseller. The Nielsen numbers cited by Steve Bohme, UK Consumer Research Director at Nielsen Book, indicate that unit sales in the UK are pretty steady […]

The post UK publishers boast big bucks – authors scrabble for crumbs appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.

Has the ebook had its day? If you've skimmed a newspaper over the past month you could be forgiven for thinking just that. "The physical book market is making a comeback after years of decline," announced the Times, citing a rise in Christmas trading at Foyles. "Sales of books are eclipsing digital alternatives," said the Telegraph, with the journalist William Langley explaining how his teenage son had discarded his Kindle.

A Guardian leader said the apparent demise of ebooks was "one of the rare examples where a groundbreaking technology ends up being supplanted

The Children’s Book Market Has Grown 44% in the Last Decade (GoodeReader) Nielsen hosted the first annual Children’s Book Summit in Manhattan and produced research for over a four year period.  They produced research that the children’s book market has increased 44% in the last decade and 67% of teens read for pleasure. *** Why […]

The post Weekend Links: Authors share favorite audiobooks on Audible. Children’s book market growing appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.

In a flawed bit of analysis, Nielsen researchers are claiming that e-book adoption is slow among teens, an interesting finding if it were actually true.

"While 20% of teens [are] purchasing e-books, 25% of 30-44 year olds and 23% of 18-29 year olds buy digital copies," said the report.

Unfortunately the breakdown stops there. Obviously teens don't have the cash to purchase paper books let alone the credit cards to buy ebooks. Therefore they are dependent on their parents to purchase titles or the library where they can borrow with abandon.

At Thursday's "Trends in the Christian Children's Market" panel at BookExpo America, publishers agreed that the historic obstacles to getting their books into ABA stores matter less these days. Consumers "are buying them everywhere-mass market stores, chains," said Laura Minchew, publisher of Tommy Nelson, now a part of HarperCollins Christian Publishing. The panel, moderated by Mary Manz-Simon, a children's book author and a specialist in the market, also included Annette Bourland, group publisher of Zonderkidz (and part of HCCP); Dan Lynch, publisher of B&H Kids;

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