Nina Zagat

Publisher Zagat Survey LLC, which provides user-generated, survey-based information on dining, travel and leisure, announced that it is seeking a potential buyer for the company. It has hired Goldman, Sachs & Co. to assist in “a process of exploring strategic opportunities to grow its business, including, among other things, potential partnerships or joint ventures and a potential sale of the company,” according to a statement issued by Zagat. “Coming off 2007 as our best year ever, we see many opportunities ahead driven by the strength of the Zagat brand and the expansion of our user-generated content and distribution vehicles,” say Co-Chairs Tim and Nina

The staff of Zagat Survey LLC consisted of just Tim and Nina Zagat when the pair first set off in 1979 to compile restaurant reviews contributed by their friends to help create the first of their popular restaurant guides. The book series since has become virtually synonymous with dining, and the staff consists of 110 full-time employees, plus local editors in more than 70 cities around the globe. Tim Zagat, the CEO of Zagat Survey, faces the same challenges that other publishers do as his company prepares to face the opportunities and challenges that digital content delivery creates. What are the biggest challenges you