Experts in book app development and marketing gathered today at the Media App Summit in New York to talk tools for discoverability and profitability.
Panelists stressed that discoverability begins with a quality product and understanding your target market.
"I know first-hand how painful discovery can be in the app marketplace," Matt Cavnar, VP of business development at Vook, told the audience. Publishers, he pointed out, often still have trouble getting traction for a good product in an environment where app creation has gotten easier and cheaper.
